Womens Activewear

Empower Your Workout – Style Meets Performance

Shop Collection

Mens Sportwear

Unleash Your Potential – Gear Up for Greatness

Shop Collection

Gear

Elevate Your Training – Innovative Gear for Every Goal

Shop Collection

Accessories

Enhance Your Routine – Essentials for Peak Performance

Shop Collection

Rewards

Register Now! Earn Reward Points every time you shop.

Fast & Secure Shipping

Delivery in 1-3 business days in the UAE

Flexible Payment

We accept various Credit Cards. Secure Payment.

15-Day Returns

Within 15 days for an exchange or Refund

Customer showing us Love

Real Stories, Real Results – Hear What Our Community Has to Say

Amazing

It does the job amazingly well and the balm included is really a superb product for destroyed hands.

Rafa P.

Super Comfortable

These shorts were ready to go out of the bag. A little more generous in the fit for those with bigger than Rx dimensions. Will buy again.

Scott R.

FlexPro 2-in-1 Active Shorts
Sale price 125.00 AED
Bangin'

Great little power chalk to have in the bag, Super easy to use and tidy!

Mike P.

PushUp Chalk
Sale price 59.00 AED
Thumb Tape

Best quality tape!! Will be back for more!!

Jennifer K.

ALPHA Thumb Tape 3.8
Sale price 25.00 AED
Performance Shorts

Fits perfectly! Not too long or too loose. Next order on the way!

Patrick O.

Perfect chalk for competitive athlete

The quality of this chalk is way too good to use coz it stays in your palm even if you just used it once it sticks it there. Other chalks is like a powder but this is special!

Kriz G.

PushUp Chalk
Sale price 59.00 AED
Best Tape

Nice 👍 , easy to tape thumb and remove it

Artem F.

ALPHA Thumb Tape 3.8
Sale price 25.00 AED
Apex Polarized

Great product, so light so they don’t move.

Dane N.

ALPHA Apex PC Polarized
Sale price 109.00 AED
Perfect socks!

These are great, soft and comfortable. Wash really well too!

Ben P.

Tiedye Unisex Crew Socks
Sale price 29.00 AED
Best way to manage your hands!!

I love this thing... wish I would have gotten it sooner. I tore off calluses numerous times and my nail file can only do so much. But this is a lifesaver.

Chelsea J.

45L Tactical Backpack

Love the bag.. fits everything.

Roland B.

ALPHA 45L Tactical Backpack
Sale price 205.00 AED
Knee Sleeves

Excellent quality sleeves and very secure around the knees. Very comfortable to wear and workout in. Would highly recommend to anyone looking to invest in good knee sleeves. Great selection of colours too and the service was great.

Deeba T.

ALPHA Camo Knee Sleeves
Sale price 155.00 AED
Clean and convenient

No more mess and convenient to use.

Stavros C.

PushUp Chalk
Sale price 59.00 AED
Comfortable and Supportive

I've worn these leggings for lifting and an endurance session and equally suitable for both! They fit well, don't ride up or down and are flattering for many body shapes (the colours are nice too!)

Olivia R.

SculptFlex V-Front Leggings
Sale price 159.00 AED
Perfect Tape

Easy to stick, doesn’t move and easy to remove without any residues. Perfect tape for weightlifting and good protection for the thumbs 🙌🏼🙌🏼

Rafa P.

ALPHA Thumb Tape 3.8
Sale price 25.00 AED

Shop by Collection

Find Your Fit – Discover the Perfect Gear to Transform Your Journey